Strategist
Marketing Strategist | Helsinki, Finland
I bridge global corporate experience with AI-powered strategy to craft modern, tech-driven campaigns that deliver results.
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About Me
Education
Holding a Master's degree in Digital Marketing and Corporate Communication from the University of Jyväskylä, Finland, leveraging research and industry experience to build comprehensive expertise in the full-stack marketing and communication landscape.
Professional Background
A data-driven digital marketing professional passionate about marketing strategy, creativity, and analytics. Gained hands-on industry experience from Two Thumbs (Helsinki), Gaasly (Helsinki), bKash (Dhaka), and Grey (Dhaka) to build a solid foundation in marketing strategy, branding, and communication.
Leadership
Demonstrated leadership skills in various roles such as Communication Chair at KENKKU under SYL, Board Member at IDESCO, Student Representative and Degree Tutor at the University of Jyväskylä. These experiences involved leading communication initiatives, enhancing student engagement, and fostering cross-cultural collaboration, further strengthened by experience as Campus Representative for IMUN in global communication and diplomacy.
Core Competencies
Professional Journey
Marketing Strategist Trainee
Two Thumbs
Developing comprehensive marketing strategies and digital campaigns
Search Engine Optimization Trainee
Gaasly
Optimizing digital presence and search rankings
Chairperson of Communication Team
KENKKU, SYL
Leading communication strategy and team management
Member of Development Advisory Board
KENKKU, SYL
Contributing to strategic development initiatives
Student Representative
Jyväskylä University School of Business and Economics - JSBE, JYU
Representing student interests and facilitating communication
Degree Tutor
Jyväskylä University School of Business and Economics - JSBE, JYU
Mentoring and supporting student academic development
Marketing Trainee
Grey Group
Executing integrated marketing campaigns and brand strategy
Marketing Intern
bKash Limited
Digital marketing and customer engagement operations
Projects
CGI Marketing
Comprehensive research on CGI applications in modern marketing strategies
Learn MoreSustainable Project by SYL
Strategic marketing campaign for sustainability initiatives
Learn MoreBangladesh 2.0 Project
Strategic market analysis and digital transformation initiative
Learn MoreDigital Transformation Consulting
End-to-end digital strategy and implementation for enterprise clients
Learn MoreAcademic Excellence
Activities & Certification
Activities
Volunteering at IMUN
International Model UN
Volunteering at JAAGO
JAAGO Foundation
Volunteering at Onward
Onward Organization
Volunteering at WWBD
Women Who Build Dreams
Research & Publication
Academic Research
Digital Marketing Award
Marketing Excellence
Award from IIST, KSA
IIST
Award from IIST, KSA (2)
IIST
Award from SIS (1)
SIS
Award from SIS (2)
SIS
Award from SIS (3)
SIS
Award from SIS (4)
SIS
IELTS Overall Score 7.0
IELTS
AL from IMUN
International Model UN
Award from LSC
LSC
Award from MC
MC
Certification
What People Say
Working with Afaf Alam at Massier Research Oy on the Two Thumbs feedback project was an excellent experience. As a Marketing Strategist, she drove results through tagline creation, LinkedIn marketing, and product launches that boosted our visibility. Her creativity, design skills, and clear communication made her a key contributor to our campaigns.
Mikko Laine
Founder
Two Thumbs
Afaf stood out for her clear communication, teamwork, and independence. As a Marketing and Communications Intern, she produced high-quality work, managed projects with initiative, and collaborated effectively with the team. Her proactive approach made her a reliable and valued team member.
Kai Lemmetty
CEO
Gaasly
As Communication Lead at IDESCO, Afaf showed creativity, consistency, and leadership. She handled social media strategy, content creation, and team coordination with professionalism. Her engaging content and teamwork strengthened IDESCO's presence and communication across the community.
Shaswato Sarker
President
IDESCO
Afaf has been a key member of KENKKU under SYL, serving as Chairperson of the Communications Team. She led social media campaigns, event communication, and improved visibility on Instagram and Facebook. Her leadership, planning, and creative input greatly enhanced our communication and outreach.
Meri Leppänen
Development Policy Adviser
National Union of University Students in Finland (SYL)
At Grey Dhaka, Afaf showed exceptional professionalism and creativity as a Marketing and Communications Associate. She contributed to major projects for Sprite and Coke Studio Bangla, supporting campaign planning, event coordination, and digital marketing. Her energy and teamwork added real value to our projects.
Sayed Ikram Uddin
Assistant Manager
Grey Dhaka
Afaf proved to be professional, proactive, and client-focused. As a Client Relations Associate, she handled client communication, onboarding, and KYC processes efficiently, helping businesses adopt digital payments smoothly. Her dedication and communication skills made her a strong asset to our team.
Md. Ali Asab Hira
Relationship Manager
bKash Limited
Get In Touch
Send me a message
Contact Information
I'm always interested in hearing about new projects and opportunities. Feel free to reach out through any of the channels below. I'll get back to you as soon as possible.